Shopee Affiliate Program: How It Works on Instagram (2026)
· 4 min
What is the Shopee affiliate program?
The Shopee affiliate program allows content creators, influencers, and digital entrepreneurs to earn commissions by promoting products from the platform. You share product links on Instagram, and when someone makes a purchase through your link, you receive a percentage of the sale value.
Shopee is one of the largest e-commerce platforms in Brazil, with millions of products and competitive prices. For those working with Instagram, the Shopee affiliate program is one of the most accessible ways to monetize an audience — there is no need to have your own product, stock, or logistics.
How to register for the Shopee affiliate program
Step by step
- Access the Shopee website and look for the affiliate section
- Click on "Sign Up" and fill in your details
- Provide your promotional channels (Instagram, blog, YouTube, etc.)
- Wait for approval (usually takes 1-3 business days)
- Once approved, access the affiliate panel to generate your links
Requirements
- Have an active Shopee account
- Have at least one promotional channel (Instagram profile, blog, YouTube channel)
- Accept the program terms
- No minimum follower count is required
Commissions and how payment works
Commission structure
Shopee's commissions vary by product category. Market references:
| Category | Estimated Commission |
|---|---|
| Fashion and Accessories | 10-14% |
| Beauty and Care | 8-12% |
| Electronics | 5-8% |
| Home and Decoration | 8-12% |
| Food | 6-10% |
Commissions may vary according to promotional campaigns and program updates. Check the official panel for updated values.
Cookie and attribution
Shopee uses a cookie system to attribute sales. When someone clicks on your link, there is an attribution window (usually 7 days) during which any purchase by the user generates a commission for you.
Payment
Payments are made monthly, usually via bank transfer or credit on Shopee, after reaching the minimum withdrawal amount.
Strategies to sell as a Shopee affiliate on Instagram
1. Defined niche
Choose a specific niche and create focused content. Generic profiles ("offers of everything") convert less than specialized profiles ("best skincare finds on Shopee").
2. Reviews in Reels
Create short Reels (15-30 seconds) showcasing the product, its features, and honest opinion. Include a CTA to access the link in bio or comment a keyword.
3. Comparisons in carousel
"Shopee vs Amazon: where is it cheaper?" — Comparisons generate a lot of engagement and saves.
4. Unboxing Stories
Show the arrival of products in real-time. Unboxing generates curiosity and trust because it proves that you actually bought and tested.
5. Link automation
With InstaNinja, set up automation to send affiliate links via D